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Scuderia South Africa reveals new corporate identify facelift with official debut of the F8 Spider

I spent my morning with the fabulous people at Scuderia South Africa, the official Ferrari dealer which unveiled The jaw dropping Ferrari F8 Spider at a private preview held at the newly renovated Ferrari showroom in Bryanston, South Africa. The F8 Spider sets a new benchmark for the “en plein air” sports car in terms of usable performance and exceptional handling, providing an incredibly rewarding driving experience. It excels, in merging handling dynamics with surprising in-car comfort. This Ferrari spider thus combines the characteristics of the most lauded 8-cylinder engine in history with unparalleled driving pleasure.

Scuderia South Africa CEO, Mervyn Eagles, comments: “We opted to launch the revolutionary F8 Spider in conjunction with the completion of our new corporate identity facelift of our flagship showroom in Bryanston, Johannesburg. Both the F8 Spider and the newly renovated facilities are set to pioneer the next generation of the customer experience in our market” The Ferrari Corporate Identity emphasizes three key features for the design of the space: innovation, authenticity and a welcoming ambiance. The globally implemented facelift is the first of the three stage project, with stage two and three taking place at Scuderia Durban and Scuderia Cape Town, respectively. The corporate identity facelift incorporates several new state of the art features at the official Ferrari dealer’s showroom, including innovative enhancements to the primary showroom floor, Atelier, Heritage Library, and Delivery bay facilities. Similarly showcasing ground-breaking new enhancements, the Ferrari F8 Spider was designed in parallel with the F8 Tributo and features the Prancing Horses’ compact and efficient RHT (Retractable Hard Top) which influences the lines of a model that leads its category. The F8 Spider is the latest addition to an exclusive and prestigious bloodline of open-top V8 that began with the 308 GTS in 1977.It is less extreme than that of the 488 Pista, but sportier and more innovative than that of the 488 Spider which it replaces in the range. The F8 Spider’s greatest achievement is the fact that it unleashes its power instantaneously with zero turbo lag, whilst retaining this V8’s unique and very special soundtrack.

This astonishing performance and car’s disarmingly effortless handling were made possible by integrating a series of innovative, track derived aero solutions into its design. The V8 has raised the performance bar to unprecedented new heights, not only for turbo engines but power units of all types. The engine is a development of the V8 that won the “International Engine of the Year Award” for four consecutive years (2016, 2017, 2018 and 2019) and that was also selected as the best engine of the last two decades. An incredible feat unmatched in history of the Awards. The objective of every new model produced by Maranello is to introduce new design features and outperform its predecessors on all fronts. The challenge the engineers and designers always face is to push their own creative limits and the boundaries of technology by introducing new, leading-edge solutions and setting new levels of excellence. This is something they have done to brilliant effect once again with this new model. The F8 Spider replaces the 488 Spider and improves on all aspects of its specifications: aside from the fact that its engine delivers an extra 50 cv, the new Ferrari is 20 kg lighter than its predecessor. It weighs just 20 kg more than the more extreme 488 Pista Spider. The F8 Spider is significantly more aerodynamically efficient, and features the new 6.1 version of the Side Slip Angle Control system. “Together with the debut of the F8 Spider, our fully-fledged showroom delivers a unique experience of the Ferrari universe. It is a hub for customers, prospects and enthusiasts to enjoy, but also to appreciate the particularity of every vehicle, to connect and understand the heritage of our brand and to develop relationships”, concludes Eagles.

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